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Archive for August, 2012

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Master of Bargins

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Rod Serling on Ideas

I have always loved the Twilight Zone.  Rod Serling is a television writing icon.  This morning, I read this article from Brain Pickings.  I love new ideas.  Be it in television, books, marketing campaigns, whatever.  I like the fact that he says it all in 1:05.  Great inspiration for the day.

“Ideas come from the Earth. They come from every human experience that you’ve either witnessed or have heard about, translated into your brain in your own sense of dialogue, in your own language form. Ideas are born from what is smelled, heard, seen, experienced, felt, emotionalized. Ideas are probably in the air, like little tiny items of ozone. That’s the easiest thing on earth, to come up with an idea.  The second thing is, the harding thing on earth is to put it down.”